Precious Umeasalugo—Freelance Beauty and Style Writer

Content is king, whether you're an indie beauty brand, a hobbyist blush-loving blog, or an established publication. I'm here to help you reach your beauty-obsessed audience and more.

Services

Content strategy

Starting your own beauty brand? Or are you in need of a content overhaul for your magazine? From finding your brand's tone of voice to creating SEO-compliant content briefs, my expertise is what you need to reach —and keep— your beauty base.

Content writing

In the beauty world, content is king, and I am the kingmaker. From blog posts to long-form articles, boost your beauty section with writing that'll keep your audience glued.

Editorials

For publications and magazines looking to hit the mark, I have extensive experience writing editorial pieces, profiles, and cover stories.

Product naming and descriptions

Looking for creative but convert-sure names for your eyeshadows, glosses, and lipsticks? Or a product description sure to get your customers to click "buy now"? You're in the right place.

Copywriting

Landing page copy, web page copy, email newsletters, and product packaging: if it's beauty, I get it done. So email (or a DM on LinkedIn, if you prefer), and let's get to work.

Visual content

Outside of written content, I also create video content (reels, TikToks) around beauty product reviews and recommendations.

Featured Works

Here's Everything You Need to Know About Y2K-Inspired Layer Braids

client: InStyle

type: content writing

Modaculture’s Beauty Issue: Sutchay Gallery, Lex Ash, Abbey Matthew & Gloria Chiko as Cover Stars

client: ModaCulture Magazine

type: editorial/Cover story

Beyoncé's Favorite Perfume Brings Spice To The Gourmand Trend

client: Glam

type: content writing

6 Dupes For The Kosas Revealer Concealer

client: Glam

type: content writing

Proven Skincare: What Happened To The Brand After Shark Tank?

client: Glam

type: content writing

Adaptive Beauty Brands Owned By People Of Colour

client: The Beautiful Societies

type: content writing

The MAC Cosmetics Face Pen Is The All-in-One Product You Need This Season

client: 21 Magazine

type: copywriting

OLUWATOSIN ABEJIDE OF HOUSE OF RHEEVO IS REDEFINING BRIDAL MAKEUP ARTISTRY

client: Inawo Magazine

type: editorial

This is Precious Umeasalugo

Hi there! 👋

Hi there! My name’s Precious, freelance beauty + style writer by day, cosmetic product developer and lipgloss addict by night. All my life, I’ve been interested in beauty products and their formulations, so much so that I now write about them for a living. From blog posts and product descriptions to long-form articles and newsletters, you’ll find my expertise in writing beauty content far-reaching.

So, if you love beauty and you’re looking for an experienced writer to work with on your brand or magazine’s content and copy, I am only one DM/email away.

What my clients are saying

“Precious is one of the best writers I've been privileged to work with. She crafts her words with such finesse that they leave you entertained and informed. And when it comes to beauty and beauty products, her depth of knowledge is unmatched.”

Hero-Manuel Henshaw

Copyeditor and Proofreader

“I have worked with Precious on a number of editorial pieces, and her research, drafting, and writing style is excellent. She is diligent, detail-oriented, and delivers her work promptly. Precious is also super collaborative working in a team and is very personable, making her a pleasure to work with.”

Deepa Somasunderam

Founder, The Beautiful Societies

“Precious' attention to detail is outstanding, and her willingness to learn and improve is one for the books. I'm glad to have had the chance to work with Precious and look forward to future opportunities to do so, as she's an excellent team player.”

Aina Radiance Davies

Founder, RD8 Labs

“Another amazing piece, well written. Keep up the good work. The timing was perfect, too. Reported before some of the majors, well done.”

Quincy Dash,

Founder, Beatrice Magazine UK

Work With Me

[email protected]

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